Cunningham Research Group Global

Market Researcher

• Managed a comprehensive market research project involving 227 user interviews and Tobii eye-tracking which uncovered valuable insights for a premium cat food client with an impressive findability task success rate of 84%.

• Conducted 80 in-person contextual interviews with A/B testing over 3 weeks for a premium liqueur client uncovering behavioral insights into buying habits, leading to the development of targeted marketing strategies that yielded a 20% increase in brand awareness.

• Facilitated Client-Participant focus groups generating attitudinal and behavioral insights into respondents' perceptions of a premium liqueur brand's packaging, resulting in actionable recommendations to improve customer engagement and loyalty by up to 17%.

• Conduct comprehensive market research in office and virtually, gathering insights from 500+ surveys, 400+ user interviews, and 10 focus groups to inform clients' product development strategies.

• Collaborate with executive leadership, clients, stakeholders, and internal teams to discuss study guidelines, timelines, methodologies, recruitment strategies, data collection, results, and client objectives/priorities for 150+ projects.

• Develop streamlined processes for consolidating participant responses into concise deliverables, reducing report turnaround time.

• Collaborate with cross-functional teams to integrate CRG software with Microsoft Suite and Google Suite, streamlining data management processes.

• Evaluate competitor strategies and market positioning through SWOT analyses to provide strategic recommendations to senior leadership.